Brands - Viyella

Viyella – British Merino Wool and Cotton Shirts

Since 1784, Viyella has embodied timeless British style, with a history deeply intertwined with textiles and shirt manufacturing. The brand is particularly renowned for its iconic fabric, created in the late 19th century from a blend of merino wool and cotton, celebrated for its softness, warmth, and durability.

Today, Viyella shirts continue this legacy with classic and elegant designs, suitable for both everyday wear and country pursuits. Plaid shirts, tartans, Tattersall, or plain models are available in various materials, notably 80% cotton and 20% merino wool, but also in cotton or linen depending on the collections.

With their comfortable cuts and typically British patterns, Viyella shirts naturally complement a country wardrobe, paired with jeans, corduroy trousers, or a tweed jacket.

Discover Viyella, a British benchmark for those who appreciate elegant, comfortable, and timeless shirts.